Understanding Business Paperback – February 1, 2018
ISBN: 9781260092332 is an International Student Edition of Understanding Business, 12th edition By William Nickels This ISBN (9781260092332) is for student textbooks only. It will not come with an online access code. Online Access code sold separately at ISBN: 9781260211061 The content of this is the same as in other formats. Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.
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About the Author
Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an MEd degree from the University of Missouri and completed her coursework for a PhD in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development. While Jim and Susan treasure their participation in writing projects, their greatest accomplishment is their collaboration on their three children. Casey is carrying on the family’s teaching tradition as an adjunct social work professor at Washington University and the founder of an incubator to help therapists start their own practices. Molly and Michael are carrying on the family writing tradition by contributing to the development of this text and several supplementary materials.
Bill Nickels is emeritus professor of business at the University of Maryland, College Park. He has over 30 years’ experience teaching graduate and undergraduate business courses, including introduction to business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Case Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to businesspeople on subjects such as power communications, marketing, nonbusiness marketing, and stress and life management. His son, Joel, is a professor of English at the University of Miami (Florida).
Product details
- Publisher : McGraw Hill; 12th edition (February 1, 2018)
- Language : English
- Hardcover : 736 pages
- ISBN-10 : 1259929434
- ISBN-13 : 978-1259929434
- Item Weight : 3.4 pounds
- Dimensions : 8.5 x 1.1 x 11.2 inches
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