The Business of Fashion: Designing, Manufacturing, and Marketing 5th Edition

€83.67

The Business of Fashion: Designing, Manufacturing, and Marketing 5th Edition : Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. New to this Edition – Features a new Chapter 2 Global Fashion Supply/Value Chain and expanded section on global sourcing in Chapter 11 Sourcing Decisions and Production Centers – New chapter case studies give students a chance to think critically and apply the chapter concepts –

Integrates corporate responsibility and sustainability throughout this edition – Highlights the roles of emerging technologies from 3D technologies in fashion design to omnichannel technologies in fashion retail The Business of Fashion STUDIO – Study smarter with self-quizzes featuring scored results and personalized study tips – Review concepts with flashcards of terms and definitions Teaching Resources

– Instructor’s Guide with projects, case studies, and test questions connected to the knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) standards. – PowerPoint presentations to frame lectures. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the Paperback + STUDIO access card bundle ISBN 9781501315282 or the eBook + STUDIO instant access bundle ISBN 9781501315275.

Product details

Publisher ‏ : ‎ Bloomsbury Academic USA; 5th edition (8 September 2016)
Language ‏ : ‎ English
Paperback ‏ : ‎ 384 pages
ISBN-10 ‏ : ‎ 1501315218
ISBN-13 ‏ : ‎ 978-1501315213
Dimensions ‏ : ‎ 21.56 x 2.06 x 27.48 cm

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Categories: Academic Textbook, Books, Economics, Finance, Business and Management, Sale Tags: and Marketing 5th Edition, apparel industry, apparel manufacturing, brand management, branding, business planning, Business Strategy, clothing production, Consumer Behavior, Creative Process, design innovation, Digital Marketing, e-commerce in fashion, ethical fashion, fashion advertising, fashion branding, fashion business strategies, fashion design, fashion distribution, fashion economics, fashion entrepreneurship, fashion forecasting, fashion industry, fashion marketing, fashion merchandising, fashion retailing, fashion supply chain, fashion sustainability, fashion technology, fast fashion, garment construction, global fashion market, Global Trade, luxury brands, Manufacturing, Marketing Strategies, merchandising strategies, product development, retail management, style development, Supply Chain Management, sustainable fashion, textile industry, The Business of Fashion: Designing, trend forecasting

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Description

The Business of Fashion: Designing, Manufacturing, and Marketing 5th Edition :

Review

A very comprehensive text, with a good layout and good explanation of the industry’s terminology. I don’t know of a book which covers all the areas that this title does, which definitely works to its advantage. — Nicole Dunlop, Central Saint Martins, UK The book itself is very well structured following the general design/marketing process applied in the fashion industry. Adding case studies and career opportunities at the end of each chapter is a great addition. — Dong Shen, California State University, Sacramento, US

About the Author

Leslie Davis Burns is President of Responsible Global Fashion LLC and Professor Emerita at Oregon State University, USA. Kathy K. Mullet is Associate Professor at Oregon State University, USA. Nancy O. Bryant is Professor Emerita at Oregon State University, USA.

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