Research Methods For Business: A Skill Building Approach 8th Edition

$119.75

Research Methods For Business, 8^th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process.

Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project.

Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.

Product details

Publisher ‏ : ‎ Wiley; 8th edition (August 26, 2019)
Language ‏ : ‎ English
Paperback ‏ : ‎ 432 pages
ISBN-10 ‏ : ‎ 1119561221
ISBN-13 ‏ : ‎ 978-1119561224
Item Weight ‏ : ‎ 1 pounds
Dimensions ‏ : ‎ 8 x 1 x 9.9 inches

Research Methods For Business: A Skill Building Approach, 8th Edition 8th Edition

Understanding business research is crucial for making informed and strategic decisions in today’s data-driven world. Research Methods for Business: A Skill-Building Approach (8th Edition) by Uma Sekaran and Roger Bougie is a must-have guide for students, researchers, and professionals seeking to develop strong research skills.

This book takes a hands-on, practical approach to business research, ensuring that readers not only grasp theoretical concepts but also learn how to apply them in real-world scenarios. The step-by-step methodology makes business research accessible and engaging, transforming complex research techniques into easy-to-understand processes.

The business research process begins with problem identification, followed by research design, data collection, analysis, and interpretation. This book provides a structured framework to help students and professionals conduct effective business research that leads to actionable insights.

A key highlight of this edition is its focus on both qualitative and quantitative business research methods. Readers will explore different data collection techniques such as surveys, interviews, case studies, and experiments. Additionally, they will learn how to use statistical tools and software to analyze research findings, making their business research more impactful.

In today’s competitive landscape, organizations rely on business research to identify market trends, understand consumer behavior, and develop effective strategies. This book guides readers through various business research applications, from marketing and management to finance and human resources, ensuring they gain a well-rounded perspective on research practices.

One of the most critical aspects of business research is ethical considerations. This book provides insights into responsible research practices, data privacy, and integrity, ensuring that professionals and students conduct research with credibility and reliability.

The book also introduces emerging trends in business research, including big data analytics, artificial intelligence, and digital transformation. By integrating modern research techniques with traditional methodologies, this edition equips readers with the knowledge needed to stay ahead in their careers.

Whether you are a student conducting academic research, a business professional making strategic decisions, or an entrepreneur seeking market insights, Research Methods for Business: A Skill-Building Approach provides a solid foundation in business research.

This 8th edition includes updated case studies, real-world examples, and interactive exercises that reinforce learning. By the end of the book, readers will have mastered the art of business research, enabling them to make data-driven decisions that drive success.

In conclusion, this book is an indispensable resource for anyone looking to develop expertise in business research. With its clear explanations, practical examples, and hands-on approach, Research Methods for Business: A Skill-Building Approach is the ultimate guide to conducting meaningful and effective research in the business world.

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