A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today’s competitive markets.
Product details
- ASIN : 1137526238
- Publisher : Palgrave UK Print; 1st edition (31 January 2017)
- Language : English
- Paperback : 1 pages
- ISBN-10 : 9781137526236
- ISBN-13 : 978-1137526236
- Dimensions : 18.8 x 1.27 x 24.38 cm
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