Today’s economy may be tough, but economics doesn’t have to be. Let Roger Arnold’s MICROECONOMICS, 12E open up the world of economic analysis. With more detailed coverage of the financial and economic crisis than any other principles text on the market, this inviting book offers innovative and engaging learning features and easy customization. The author weaves memorable examples from pop culture throughout this edition and bolsters reader interest by illustrating the unexpected places microeconomics occurs. Readers see how economic forces link to everyday events and form an important part of life 24/7. Coverage of the latest microeconomic developments and new content reflect today’s changing economy and equip readers with a thorough understanding of contemporary microeconomics.

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