Introduction to Psychology 10th Edition

“The major strength of this book is the examples. Often times it is essential for students to have the ability to relate the text, concepts, or ideas to something they have experienced.” “This text is presented in module format, making it versatile and adaptable to individual instructors’ preferences. The material is presented in a format that is easily accessible to students, complete with helpful review questions to aid in studying.” “A solid, easy-to-read intro-level textbook that makes excellent use of illustrations to draw in the reader or explain concepts. It would be well received by students who are big on visual learning…” “…A visually appealing, interesting, and unique introductory textbook that could help students better understand the field psychology.”

Rod Plotnik earned his Ph.D. as a biological psychologist from the University of Florida and a post doctorate at Yale University. Early in his career, he realized the effectiveness of teaching students through visuals to get them excited about the material, a technique he utilizes throughout INTRODUCTION TO PSYCHOLOGY, now in its Tenth Edition (Cengage Learning, 2014). Haig Kouyoumdjian’s interest in psychology was sparked when he used Rod Plotnik’s INTRODUCTION TO PSYCHOLOGY in his first psychology course. He later received a Master of Arts in psychology at San Diego State University, where he had the opportunity to work closely with Rod Plotnik, who at the time was a professor in the department and supervisor of the graduate teaching associates training program. Dr. Kouyoumdjian later earned his Ph.D. as a clinical psychologist from the University of Nebraska, Lincoln. He has been teaching undergraduate psychology courses and authoring introductory psychology textbooks ever since.