ISE Strategic Management of Technological Innovation 6th Edition

ISBN: 9781260565799 is an International Student Edition of Strategic Management of Technological Innovation, 6th Edition by MELISSA A Schulling. This ISBN, 9781260565799, is for a text book only. It will not come with an online access code. Online Access code (if required by your instructor) is sold separately at ISBN 9781260309188 The content of this title in all formats is the same. Melissa Schillings Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management, innovation, and new product development. It is written with the needs of both business students and engineering students in mind.

Book details

Publisher: McGraw-Hill Interamericana de España S.L., 6th edition (February 9, 2021)
Language: English
Paperback: 370 pages
ISBN-10: 1260565793
ISBN-13: 978-1260565799
Item Weight: 1 pounds
Dimensions: 6.89 x 0.71 x 8.9 inches